Brand and press kit
Logos, colours, type and words for writing about ai6labs. Use them as they are; please don't redraw, recolour or stretch the logo.
Logo
One wordmark, four versions
- Clear space: keep space around the logo at least the height of the "a".
- Minimum size: 72 px wide on screen for the full logo, 24 px for the mark.
- Colour: the blue-to-mint gradient lives only inside the logo. On photos or busy backgrounds use a one-colour version.
- Don't: recolour, stretch, rotate, outline, add shadows, or set "ai6 Labs" in another font.
Colour
Warm paper, ink and one signal colour
- Paper#F2EFEA · 242 239 234
- Ink#161514 · 22 21 20
- Slate#57534E · 87 83 78
- Signal#35686C · 53 104 108
- Night (dark theme)#0F0E0D · 15 14 13
- Signal on dark#8CC4C2 · 140 196 194
- Logo gradient#62A7DB → #65C5E5 → #8FD3CF
- Logo "Labs"#353856 · 53 56 86
Typography
Poppins, with a mono for labels
Poppins · 400, 500, 600 · the Wearable Devices family
Technology, in service of human intent.
Headings and text. Free under the SIL Open Font License, from Google Fonts.
Geist Mono · 400, 500
Chapter marks, labels and figures. Free under the SIL Open Font License, from Google Fonts.
Boilerplate
How to describe ai6labs
- Short
- ai6labs is the innovation studio of Wearable Devices Ltd. (Nasdaq: WLDS).
- Medium
- ai6labs is the innovation studio of Wearable Devices Ltd. Experienced people and AI agents turn real human needs into working products.
- Tagline
- Technology, in service of human intent.
- Name
- Write "ai6labs" in running text, one lowercase word. "ai6 Labs" is the drawn wordmark only. Not "AI6Labs".
Presentations
A slide template in the same brand
Download the template (.pptx). A standard PowerPoint file; it imports into Canva with Poppins kept.
For designers, developers and AI agents
The design system, readable by tools
- README: what's in the kit and how to use it, including Canva.
- BRAND-ASSETS.md: every brand file, where it lives and its status.
- DESIGN.md: the whole design system in one file.
- Approved copy and the image index.
- tokens.json and tokens.css: colours, fonts, sizes, spacing and radii, light and dark.
- llms.txt and llms-full.txt: who we are and what is where, for AI assistants.
- Press and partnerships: hello@ai6labs.com